Baltic Travel Group being one of the leading destination management companies in the Baltic region, has a lot to say about their business directions and services they offer. Their previous website wasn't mobile friendly, the structure was out-dated and a lot of their users were facing difficulties to find relevant information in their website.
The challenge ...
Our main struggle was to organise the information in a simple and linear manner in order to enhance user's experience.
We made also a video about the Baltics and placed it in the homepage hero block.
We divided the navigation in two with main navigation in header and secondary navigation on the side of every page to make it easier for the user to switch between sub-sections.
Baltic Travel Group is very active on social networks – especially on Facebook.
We merged their Facebook feed with the company news from the website into one newsfeed, so that all posts from their Facebook profile would automatically be visible in their website.